Fanatics Becomes Retail Partner For The Atlanta Falcons

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Fanatics Becomes Retail Partner For The Atlanta Falcons

Nov 7, 2016

Fanatics Inc. and AMB Sports and Entertainment announced a long-term partnership to become the company’s official multichannel retail partner.

The deal includes retail operations for events at Mercedes-Benz Stadium, scheduled to open in summer 2017, that will serve as the home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United FC.

Fanatics will also operate e-commerce for the Falcons and Atlanta United, creating a seamless multichannel retail experience for fans of both teams. Both Fanatics and AMBSE share the philosophy that the best way to serve fans is by providing the largest assortment of options, priced fairly and inclusive of best-in-class customer service.