https://www.marketingweek.com/2016/09/21/diageo-takes-no-rules-approach-to-battle-outdated-views-on-whisky-in-new-beckham-ad/
Diageo battles ‘outdated’ views on whisky in new David Beckham ad
Diageo is launching a new campaign for Haig Club ‘Clubman’ starring David Beckham, in a bid to challenge the “status quo” of how and when people should drink scotch whisky.
By Leonie Roderick on 21 Sep 2016
Diageo is launching a campaign today (21 September) for its Haig Club ‘Clubman’ variant, which seeks to change people’s “outdated” views on how and where scotch should be consumed and encourage them to have it as part of a cocktail.
The 360-degree campaign, which shows David Beckham enjoying a drink with some friends against the Miami skyline, launches in print today and will run across TV, digital, outdoor and social. It will also involve experiential activations and sampling.
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