http://www.thespiritsbusiness.com/2016/09/haig-club-launches-new-ad-starring-beckham/
HAIG CLUB LAUNCHES CLUBMAN AD STARRING BECKHAM
21st September, 2016 by Annie Hayes
Diageo has unveiled a new print advertising campaign for Haig Club’s new line extension, Clubman, featuring David Beckham.
The campaign was photographed by award-winning fashion photographer Glen Luchford, who set out to bring “an engaging, contemporary aesthetic” to the adverts and “reflect Haig Club’s stylish take on Scotch” in the images.
In the main image, Beckham is holding a Haig Club Clubman mixed with cola, and is depicted sharing a moment with friends against the Miami skyline at dusk.
Ronan Beirne, global marketing director for Haig Club, said: “These adverts aim to disrupt the status quo of the perceived places and occasions people choose to enjoy Scotch and spotlight our latest variant as a brand rooted in style and sociability.
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