MLS scores EA Sports renewal

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MLS scores EA Sports renewal

19 October 2016

By Tom Lloyd

Major League Soccer (MLS), the top tier of domestic men’s soccer in the US, has renewed its agreement with video game developer EA Sports on the eve of the league’s final regular season games.

The deal will run for a further five years, and will see EA Sports continue to work alongside MLS on collecting and analysing in-game data.

EA Sports will also exclusively retain the rights to use player, team and league likenesses for its flagship Fifa game series, and the company will continue to advertise at all MLS fixtures.